Your headshot is one of the most powerful business tools that you have at your disposal. A great headshot will communicate professionalism and show how “business ready” you are, it will also enable people to engage with you and actually help you to raise your profile. If you have one of those headshots that your friend took at the last party how will people tell recognize you if you hadn’t been wearing a name badge, then it’s a sure sign you need to think about speaking to a photographer – and fast!
Let’s think for a moment about why people look at your portraits in a business sense. They want to see who the person is behind the company, who they will be doing business with. They don’t want to see you with a funny hat on, or you at your friends party – they want to see the professional person they’re going to be dealing with on a daily basis. This means that your headshot needs to fit your brand and business.
Try this – Make a list of how you’d like your customers to perceive you and your business professionally (for example in my case: approachable, friendly, creative, warm and professional). Take a look at your photo – does it communicate any of the things you listed? If not, chances are you need to invest in a professional headshot. Give us a call and we will make sure you look your best!